Detail Cantuman

This Thesis observes and axplain Marketing Communication Strategy of Barista Kampus to Improve Competitive Advantage. The purpose of this study is to reveal the current strategies which is applied by Barista Kampus, and to recommed the competitive advantage. This study is qualitative research used case study strategy and explorative study method by interviewing the member of Barista Kampus. The finding of this research deliver more specific key factor of the communication and development strategies od Barista Kampus that have to be applied in the future : through optimizing the digital marketing strategy using SOSTAC Planning Systems, improving the management, optimizing physical evidence to improve brand awareness, being registeres in product and service patent, building the network to get good relation with stakeholders.