Didip Diandra, MBA Dosen Pembimbing 1 Astra Novlantig Pengarang

This study explores the marketing strategies of Kiwang Kreatif to optimize their business growth. The objectives of this study is to reveal the current marketing strategies that implemented by Kiwang Kreatif and to recommend the advance marketing strategy to optimize their business. This study used qualitative research approach and exploratory methods by interviewing the chairman of Kiwang Jreatif and its stakeholders. The finding of this study shows the majority of promotional strategies of Kiwang Kreatif are relatively still conventional. Kiwang Kreatif should implement internet marketing platform and social media as the media promotion, should educate their members about what is and how to optimized internet marketing platform, should improve the selling process become offline and online activity, and should optimize the required physical evidence to omprove brand awarness.