Rizki Rizani Pengarang R. Hario Sulistianto, MBA Dosen Pembimbing 1

This final project explore and explains the marketing strategies of Darunnajah Tour & Travel Compani to enlarge the target market. The objective of this study is to present and reveal the current marketing strategies that implemented by Darunnajah Tour & Travel Company and to recommended the advance marketing strategy to anlarge the terget market. This study is qualitative research and use axploratory approach and also primary data from interview with the respresentative of Darunnajag Tour & Travel Company and secondary data are taken from 2015 until 2017. The finding of this research show several problems which are lack internal management and strategies. this study recommends some solution for Darunnajah Tour & Travel Company that marketing Strategy to capture customer's value.