Detail Cantuman

In this era Rapid technological developments currently causing every company should have a good plan in order to compete with other companies. Moreover, Customers nowadays are more criticize about the performance that company have done. Regularly, customers give complain if they are not satisfying with the product or services they will complain. If the company unresponsive in handling complain, Usually the customer will feel dissapointed. For example, the customer no longer use service of a company, moreover, it will made bad image for the company. That is what will happen if the company unresponsive in handling complaint from customer.

Where, the theory of this research is based on Henk T, Zeithaml, and Bolton theory handling complaint strategy, which relates to minimizing equivocality when delivering message. In addition, the theory also extends to printed internal media the medium of delivering messages, as well as internal reputation.

This research is a qualitative descriptive. While the data were gathered by interviewing the country manager of Seeties Indonesia, Staff in Seeties Indonesia and also by interviewing the customers.

Furthermore, this research purpose to knowing the strategy that taken by Seeties in handling complaint. Personal aprroaching, mechanistic approach is one of strategy that taken by Seeties in handling complaint. The complaint that usually submited by customers is about software, fiture, bug in application, and also miss communication about terms and condition.