Detail Cantuman

In an era of increasingly advanced business competition a company is increasing, so it requires careful planning and strategy to achieve goals. One strategy used is to do marketing which is usually carried out directly by a company's marketing communications. Therefore, the researcher aims for this thesis to be able to find out how the strategy is implemented by REQnews communication marketing division in building brand awareness.

The theory used and considered relevant to be able to support this thesis is the theory of communication planning. By using the Rabostic model.

This thesis uses a phenomenological research method with a qualitative approach. The informants specified in this thesis are REQnews communication marketing division and REQnews.com online media readers. The concept used in this thesis uses the Rabostic model. Informants were grouped using source triangulation techniques with data collection tools through interviews that had 12 questions.

The result of this thesis found that there was a sharing of strategies by REQnews Communications Marketing Division in building brand awareness online and offline, but more online using social media.