Andre Latief Ramadhan Pengarang Vitrio Wibisono, S.ST., M.S.M Dosen Pembimbing 1

This Case study observes and explains the effects of implementing customer driven strategies and 7ps marketing mix into the financial performance of Oris Muslimah. There are some marketing strategies that were used by founder in order to make Oris increase it's revenue upto 3 billion rupiah a month. The purpose of this study is to analyze the step that was implemented to Gain this accomplishment. Tjis Case study employs both primary and secondary data to gauge the impact of the marketing strategies into Oris Muslimah. The primary data used in this research paper is an interview with the owner and Director of Oris Muslimah, M. Rizal Januar. Meanwhile, the other related reports are sources of the secondary data. The result of analysis show that the targeted niche market, have a multiple customer category, customized products, superior product, and a good store place that contributes strongly towards improving revenue of Oris Muslimah.