Primadi W Soeryosoemanto, MBA, MPP Dosen Pembimbing 1 Mohammad Fikri NurFadillah Pengarang

In this case study, the Author will analyze the development of the business of Peleser Kaos Belitong, one of the SMSE's that sell souvenir in the form of tee. The purpose of this study was to reveal the obstacles faced by Pelester Kaos Belitong and the appropriate strategies that should be implemented to overcome the obstacles. This research used qualitative methods, the primary data collected throug interview with the owner, employees, partner, and customers. In addition, using textbooks, journals and the internet as a source of secondary data. The analysis shows that some key factors that can be applied in the future for the development of Peleser Kaos Belitong. Peleser Kaos Belitong has some problems and opportunities that can be developed in the 7Ps Marketing Mix ( Product, Price, Promotion, Place, People. Process and Physical Evidence) Peleser Kaos Belitong has some opportunities to add its channel as well as find a reliable key partner based on business model canvas. Moreover, in term of Value Chain Analysis there are several things that can be added and improved in the point of Human Resources Management, Firm Infrastructure, and Marketing and Sales.