R. Hario Sulistianto, MBA Dosen Pembimbing 1 Nicholas Panthera Pengarang

This research aims to analyze the affectiveness of the social media form Waroeng keboenkoe to attract customer. This research was conducted in April, starting from April 1th to April, 22th 2019 conducted in Waroeng keboenkoe in Leuwinanggung, Ciamanggis. Research data was obtained using a questionnaire methods. To analyst the research data, multiple linear regression method was used as the methods to test all of the data that has been gathered. SPSS program was used to help the calculation process. The results of this study shows that the content form Waroeng Keboenkoe social media is effective to attract customer, the information form Waroeng Keboenkoe social media is effective to attract customer, the advertisment air time form Waroeng Keboenkoe social media is able to attract customer but it is not to affective and Waroeng Keboenkoe social media is affective to attract customer.