Detail Cantuman

This Final project analysis the external factor of digital financial industry and internal factor of Bank Pulsa Indonesia as a start up in digital financial industry using SWOT analysis. The Objective of this project is to provide business strategy recommendation for Bank Pulsa Indonesia along with implementation plan for sgort-term, Middle-term and long-term period. This Research uses filed research and desk research inthe form of qualitative data : field research is conducted by doing interview with co-founder of Bank Pulsa Indonesia and Observation in the company, while Desk research is done by using literature study, internet data collection and company data. The result of analysis shows that Bank Pulsa Indonesia needs to adjust their strategy first is strategy diamond model for long term period. Second in the four aspects in &Ps marketing : promotion, people, process and physical evidence. Third is the three aspect of business model canvas : customer relationship, channels and key resources. Fourth is the two additional supporting activities in value chain: distribution channel and customer care line and three adjusted aspects; sales and marketing, general administration and human resources. The recommendation strategy for Bank Pulsa Indonesia stated in the fourth chapter along with implementation plan for short-term and long-term period.