Detail Cantuman

This case study explore the marketing strategy used by PT. Kargo.co.id to market itself, in term of acquired vendor which used as the indirect asset of Kargo.co.id, the purpose of this research is to find out whether the current marketing strategy used by Kargo.co.id is good enough to market itself or not, and offer suggestion of new marketing way that can be used to increase its competitiveness. This is qualitative research based on case study, by interviewing several people taht related with the acquisition process. The finding of this research is that Kargo.co.id is not suitable to use seminar or event to promote themselves, they should also consider to broaden their market outside JABODETABEK area and change their transaction ways because becoming an intermediary in the transaction is not recommended that they should change their transaction process become more transparant and responsible of the planning for broaden the market and rearrange the price charge to the vendor.