Detail Cantuman

This thesis explores the development strategy of Kreasi Menik Craft to accelerate the business growth. The objective of this study are to reveal the current strategies which is applied by Kreasi Menik Craft, and to recommend the advance strategy to accelerate the business. This study is qualitative research uses case study strategy and explorative study methods by interviewing the owner of Kreasi Menik Craft and Its stakeholders. The findings of this research deliveres more specific key factors of the development strategies of Kreasi Menik Craft that have to be applied in the future : Kreasi Menik should promote the product through above the line promotion, Kreasi Menik should optimize the internet marketing platform, Kreasi Menik should optimize the required phisiycal evidence to improve brand awareness, Kreasi Menik should hire the skilfull human resource who could produce the product massively.