Mega Nuriza Firstiani Putri Pengarang Didip Diandra, MBA Dosen Pembimbing 1

This Final project analyze the marketing strategy which is implemented by DR.kerudung Lukis. The objective og this project is to assign the rigaht marketing strategy for DR. Kerusung Lukis to accelerate their business growth. The result of analysis shows that DR. Kerusung Lukis need to improve their 7Ps marketing mix strategy in several aspects such as ; First, DR. Kerudung Lukis should optimized it current products. Second, DR. Kerudung Lukis should optimized its current promotions strategies, Third, DR. Kerudung Lukis should hire more employees, and the last DR. Kerudung Lukis should add some physical evidences to increase their brand awareness. In the last chapter, the reseacher give implementation plan for short-term, middle-term and log-term period.